Post-ReaderCon 2: Bloggers make people buy, it’s true
I wish I had thought of this prior to the ReaderCon, but anyway, better late than never.
I hope, in the interest of learning more about the impact of word of mouth and book bloggers on book sales, you (visitor to my website) take a minute to answer this quick survey:
1. How did you find out about me, Mina V. Esguerra author of chick lit/romance novellas?
(Was it through a blog? Amazon? A bookstore? An article in the newspaper or news site? Your friend? Who was the friend?)
2. Did you buy my book/s?
(Which ones? Ebook or paperback?)
If you haven’t yet, do you plan to buy in the future?
(It’s OK to say no. I’d like to know why though! I hope you share the reason.)
3. Have you told anyone else about my book/s?
(I’d appreciate any other details — which book, why that friend, how did she/he like it.)
Please leave your responses in the comment section below, or email them to firstname.lastname@example.org. (Should I offer a prize? Maybe I will.)
I’m starting this survey because I was surprised (surprised!) to hear Chachic (of Chachic’s Book Nook) say that she didn’t know if her book blogging had an impact on book sales. I was all, are you kidding?! Of course your blogging has an impact! In my own experience, I know for sure that her blog and others who have reviewed my books have directly contributed to actual sales.
But of course I happen to be publishing those two books too, so I get to see the figures. I see, for example, that on the day or week of Chachic or Tina or dementedchris (to name a few) mentioning my books, I get purchase notifications from Smashwords. Some people who have emailed me to buy the paperback versions actually said that they heard about the book from these bloggers. And when I read a post from someone saying she bought my book because she has “heard so much about it” I assume that she means the blogosphere, and if she means actual word of mouth then I assume that this person got his/her info from the book blogs. (Reviews on Amazon count too, and people like Laura and Vicki Tyley are part of this too, but that is maybe another topic.)
So yes yes, definitely yes — if you’re not a household-name author like me, book blogs count, and are probably responsible for a significant chunk of sales. If you answer the survey, maybe we get to find out just how much.