How I do author marketing

How I “market” myself as an author, as of September 2014: 1. I call myself an author. I used to introduce myself as whatever job position I had at the time, and then do an “oh I write too.” Now […]

September 3, 2014 - Mina V. Esguerra - 2 Comments

Publishing

Maybe you have the answers: Book marketing and promotion in the Philippines

A few months ago I met Miriam College Communication Arts students Julhean Divinagracia, Moira Estrada, and Meredith Marcelo (and their friend Bea). We talked for a bit about books and publishing and writing, and yesterday they sent me a copy […]

March 14, 2013 - Mina V. Esguerra - No comments

Books

What an author has to do

Universe, I’m telling you now, I want to do this full-time. This meaning writing, publishing, and marketing my own books. It’s not at a level where it replaces income from my day job, but I want it to. Soon. Because […]

January 31, 2013 - Mina V. Esguerra - 3 Comments

Publishing, Writing

“New Adult” and why it matters

Source: Uploaded by user via Erin on Pinterest This is how I’ve had to classify my books in bookstores (online and off): Romance – Because there’s usually a romantic storyline in every book.Contemporary – Because they’re set in the present, or at […]

October 7, 2012 - Mina V. Esguerra - 1 Comment

Publishing

Yes, I’m an author: Reasons why I faced my fear of marketing

When my first novel was published, I didn’t go about announcing it to everyone I knew. I wasn’t even ready to admit that I was writing again, much less tell people to buy my book. And yet I was hoping they […]